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In mid-November 2011, a survey scam purporting to offer free $100 Walmart gift cards to those who followed particular links then did as told once there spread via e-mail and Facebook.
Those links led to web pages (which were not operated or sponsored by Walmart) that asked the unwary to click what appeared to be Facebook “share” buttons and post comments to the scammer’s site (which was really a ruse to dupe users into spreading the scam by sharing it with all of their Facebook friends). Those who followed such instructions were then led into a set of pages prompting them to input a fair amount of personal information (including name, age, address, and phone numbers), complete a lengthy series of surveys, and finally sign up (and commit to paying) for at least two “Reward Offers” (e.g., Netflix subscriptions, credit report monitoring services, prepaid credit cards):
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